CLIENT CASE STUDY / HOSPITALITY / RESTAURANT

Thorpe’s 903

Restaurant discovery with more ways to do business.

WEBSITE DESIGN / COMPREHENSIVE SEO / AEO / GEO

LaPola Media connects the Thorpe’s 903 brand with the ways guests actually choose a restaurant: menus, reservations, events, parties, and catering. Website design, SEO, AEO, GEO, and a custom CRM with WordPress integration bring the customer journey together.

+287%

Google Search click growth

+808%

Google Search impression growth

7,211

Google AI feature impressions

Source: Google Search Console, domain-level Web Search. Growth compares September 30 to October 27, 2026 with June 29 to July 26, 2025, equal 28-day windows. The baseline is the earliest retained Search Console period available at review. AI impressions use the separate Generative AI features report, July 28 to October 27, 2026. Percentages rounded to whole numbers. Reviewed October 29, 2026.

THE STARTING POINT

Bring the whole restaurant to the table.

A restaurant’s digital presence should do more than show an address. Thorpe’s 903 came to LaPola Media seeking a stronger way to showcase its food, atmosphere, events, private parties, and catering. The opportunity was to turn that breadth into a clear online experience, supported by comprehensive SEO and a custom CRM.

THE WEBSITE

Make the experience count.

The website brings the restaurant’s character forward through food photography and an immersive visual introduction. Dedicated paths lead to food and drink menus, reservations, online ordering, private parties, catering, and events. Each visitor can find a next step that matches the reason for their visit.

BUILT AROUND THE BUSINESS

Custom CRM + WordPress integration

LaPola Media built a custom CRM for Thorpe’s 903 and custom WordPress plugins to integrate it with the website. The project goes beyond presenting the restaurant online by connecting the public experience with a system built around the business.

SEO / AEO / GEO

Built for the way people search now.

Restaurant discovery is increasingly conversational. Diners ask where to eat, what is on the menu, and where to host a celebration. LaPola Media pairs SEO with AEO and GEO to make location, dining options, menus, and common guest questions clear and connected. That gives both people and answer systems a more useful source to work with. Google’s Generative AI features report recorded 7,211 impressions for the domain from July 28 through October 27, 2026. The report includes the homepage, food menu, reservations, drinks, happy hour, and events. The restaurant is showing up across more than one customer decision.

Comprehensive SEO. Every part connected.

Every client receives LaPola Media’s comprehensive SEO package. Local discovery, technical health, useful content, and AI search visibility work together as one ongoing strategy.

Local SEO and Google Business Profile. Local search strategy, business profile optimization, service and location relevance, and consistent business information help customers find the right business nearby.

Citation and business listing management. Directory listings, accurate name, address and phone details, and the cleanup of duplicate or inconsistent citations support a reliable local presence.

Technical SEO and site health monitoring. Crawlability, indexing, sitemaps, redirects, broken links, site structure, and ongoing health checks keep the search foundation working.

On-page SEO and content strategy. Keyword and search intent research, page titles, descriptions, headings, service content, internal links, and image optimization connect each page to the questions customers ask.

AEO, GEO and AI search. Clear answers, structured data, useful FAQs, and consistent business and service information make the website a stronger source for answer engines and generative search experiences.

Performance and ongoing optimization. Site speed, Core Web Vitals, mobile usability, Search Console monitoring, analytics, and reporting guide continued improvements. This is comprehensive SEO with ongoing attention, not a one-time checklist.

THE WORK IN ACTION

More discovery. More reasons to visit.

287% more Google Search clicks. 808% more Search impressions. Across equal 28-day reporting windows, clicks increased from 725 to 2,808, while impressions grew from 4,375 to 39,731. The comparison uses September 30 to October 27, 2026 versus June 29 to July 26, 2025, the earliest retained Search Console baseline available at review.

Google Search Console recorded 7.28K clicks and 92K impressions for the domain from July 28 through October 27, 2026, with a 7.9% click-through rate. The query report included both brand searches and “jim thorpe restaurants,” showing visibility around local dining intent.

PERFORMANCE & EXPERIENCE

Speed is part of the experience.

Performance matters when someone is choosing dinner on a phone. Clear navigation, readable mobile layouts, and direct menu and reservation paths are central to this experience. LaPola Media treats speed and usability as part of the customer journey, with performance checks guiding ongoing refinement.

THE PARTNERSHIP

Thorpe’s 903

Website design
Comprehensive SEO
Local SEO and Google Business Profile
Citation and business listing management
Technical SEO and site health monitoring
On-page SEO and content strategy
Site speed and mobile usability
Search reporting and ongoing optimization
AEO and GEO for AI search

Custom technology

Custom CRM + WordPress integration

Your business could be next.

Bring LaPola Media your goals. Let’s build the website, search strategy, and connected systems to support them.

Questions about the project

What did LaPola Media deliver for Thorpe’s 903?

The project includes the website, SEO, AEO, GEO, a custom CRM, and custom WordPress plugins that integrate the CRM with the website. Every comprehensive SEO package also includes Local SEO, Google Business Profile optimization, citation management, technical and on-page SEO, site health monitoring, speed and mobile usability work, and ongoing reporting and optimization.

What do the search figures represent?

Google Search Console reported 7.28K clicks, 92K impressions, and a 7.9% click-through rate for the domain from July 28 through October 27, 2026. They describe Google Web Search activity, not reservations or sales.

What AI search results are documented?

Google Search Console’s Generative AI features report recorded 7,211 impressions for the Thorpe’s 903 domain from July 28 through October 27, 2026. Pages in the report include the homepage, menus, reservations, happy hour, and events.

YOUR NEXT CHAPTER

Outgrown your marketing? Let’s build what comes next.

A sharper website. A clearer search strategy. Custom systems built around your business. Start the conversation with LaPola Media.

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